In recent years, the food and beverage industry has faced intense competition, and businesses have come up with various tactics to attract customers in a market dominated by young consumers. In this competitive environment, why do most businesses choose to abandon televisions and opt for smart electronic menu boards? Let's take a look at the advantages that electronic menu boards have over televisions that are incomparable.
1、Longer-lasting marketing Electronic menu boards have a longer standby time compared to traditional televisions. Commercial display screens have a lifespan of 30,000 to 50,000 hours and can operate continuously for 7x16 hours, supporting store opening hours of over 12 hours. The extended lifecycle ensures stable operation of marketing activities in stores without any pressure. By using electronic menu boards, businesses can cover their entire operating hours, free up manpower, improve efficiency, and address concerns about the future.
2、Increased efficiency in stores Electronic menu boards come in various sizes and series, allowing for seamless switching between landscape and portrait modes without any pressure. They are suitable for various applications in the food and beverage industry.Traditional televisions face challenges in terms of slow product updates or the need to create popular items. The process of updating programs is slow and complicated, making it difficult to conduct timely advertising campaigns. Additionally, manual switching of signal channels is required every time the television is turned on, which is cumbersome and labor-intensive. Goodview commercial display screens automatically recognize the signal source and remember the current channel, eliminating the need for manual adjustment. With just one click to turn on, it saves time and effort, and improves operational efficiency in stores.
3、Simplified maintenance Administrators can use the built-in software "Store Signboard Cloud" on electronic menu boards to promptly adjust menu content and update visuals using a wide range of templates. "Store Signboard Cloud" is a SaaS cloud service that provides intelligent management and control for thousands of stores, enabling one-click management and publishing. With the support of the "Gold Butler" service, information security is guaranteed, and regular maintenance and fault analysis are conducted to ensure the operational security of stores.
The application of self-ordering and automatic calling functions frees up store manpower, saving time, effort, and worries. This not only brings convenience to customers but also achieves a qualitative leap in store maintenance and management. In offline retail stores, both the on-site foot traffic and the backend data indicate that smart electronic menu boards are more practical than televisions. The efficiency of the programs played on televisions, whether in terms of design and production or store usage, is very low. The slow response speed to holidays and unexpected events greatly affects the promotion and advertising of new products and signature features, leading to a significant decrease in marketing effectiveness.
The widespread application and continuous improvement of Goodview electronic menu boards not only enhance brand image but also cater to market scenarios and customer needs, making it a win-win solution. Goodview, as a comprehensive service provider for commercial displays in retail stores, combines high aesthetics and efficiency, with guaranteed after-sales service. Smart electronic menu boards have become the main force in attracting consumers to restaurants and tea shops. We will continue to explore and empower the industry with depth and soul, unleashing unlimited potential.