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[Case] No fear of "color" under heavy pressure | Goodview officially enters the LVMH Group's TAG Heuer

08,November,2021

Since its establishment in 1860, TAG Heuer has been hailed as a model of Swiss avant-garde precision watchmaking. It belongs to the world's largest luxury goods group-LVMH Group (LVMH), and is the world's leading luxury watch sales Five watch brands.

In the past 160 years, TAG Heuer's spirit of challenging itself and pursuing excellent quality has not only created many world firsts, but has also been perfectly embodied in its boutiques. A few days ago, Tiger Heuer cooperated with Shanghai Xianshi Electronics to complete the digital upgrade of Hangzhou Mixc boutique storefront display, opening the era of technology management. 


During the cooperation period, in the face of the most stringent requirements of luxury brands for details, Goodview calmly responded, and its professional level was unanimously affirmed by customers. The relevant person in charge of TAG Heuer said, "We chose to use Goodview digital signage. Because this is a fast-growing content-driven channel, we can promote our products in a more creative, agile and inspiring way than traditional printed signage."

In the elegant TAG Heuer boutique, the high-definition display screen full of science and technology is reproducing the colors 100% to continue the color style of Montreal and the highlight charm of Carrera on the colorful and smart screen. A new interpretation of "No Fear Below".

Goodview commercial display uses professional driver chip and bright color separation technology to make the picture free of color cast and distortion; IPS commercial LCD panel makes the picture quality of the display more delicate and more colorful; Goodview self-developed color adjustment DCPI technology, accurate collection of picture data to ensure the consistency of color and brightness output.

 

Goodview not only provides professional commercial displays. In terms of software technology, it is also equipped with a GTV multimedia information publishing system, which realizes the network management of all display devices in the store, releases various video and picture content with one click, and can guarantee the quality of all displays. Synchronous playback, more convenient for brand use and management.

Goodview has been working in the field of apparel chain and cosmetics for many years, and has reached strategic cooperation with many international first-line brands, and continues to provide customers with stable and reliable commercial display products and high-quality services, which has won unanimous praise from customers.

The strategic cooperation between Goodview and TAG Heuer once again demonstrates the strong corporate strength and advanced technology of TAG Heuer. As the world's leading commercial display brand, Goodview will continue to actively explore the needs of various industries, strive to solve the difficulties of upgrading and development of various industries, and provide more humane services.

 


Goodview digital display solution

Goodview applies advanced digital multimedia information technology and equipment to help retail, catering, transportation systems, banks, government and enterprises and other industries to realize the network and digitalization of brand promotion.

 

In terms of hardware, high-definition screens are used for publicity, marketing and announcements, giving visitors a powerful visual impact and innovative experience. It is an emerging "digital communication port" and the first choice for businesses from all walks of life to display their products. In terms of software, the groundbreaking Goodview GTV multimedia information publishing system can realize a system to control all equipment, centralized management by the headquarters, and help users to promote the brand more efficiently.

 

Goodview digital signage products are divided into different models according to different applications and different functions to meet the needs of different consumer groups. You can use the mobile battery signage PF series at the door to enhance the attractiveness to customers with realistic and high-definition digital content; use the double-sided screen DH series in the window area to promote the brand through double-sided simultaneous display or double-sided different display, instead of printing. Using posters and light box films to expand your brand promotion capabilities; use digital signage M**SA series in the waiting area to regularly broadcast brand information, queue calling, new product listing information, etc.; use floor-standing digital poster screen L series in the store or hall, It is convenient for consumers to inquire about themselves and make quick purchases. 


About Goodview

With excellent quality, excellent service and continuously improving R&D capabilities, Goodview has always been the largest equipment supplier of Focus Media, the world's largest elevator media company. In 2018, more than 800,000 elevator IoT advertising machines were developed and manufactured for Focus Media, which helped "Focus Media" build the world's largest "digital signage" network.



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