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Fairview Goodview cooperate with Whale | Build the world's first smart store for DR PLANT

18,October,2021

DR PLANT was established in 1994 and established a DR PLANT R&D Center together with the Kunming Institute of Botany, Chinese Academy of Sciences, to discover the magical skin care effects of alpine plants together with scientists. Since the establishment of the first skin care product franchise store in 2004, it has 4,000 stores and more than 10 million member users. 




In order to further enhance the brand image, Phytosan actively promotes the brand-new concept of "creating intelligent new retail", combining traditional stores with technological intelligence, and teaming up with digital signage leader Goodview and retail digital solution service provider Whale to create 5.0 image store. It opens global smart stores and empower the internationalization of the brand. On January 4, DR PLANT's 4,000th brand store in the world and the first smart store officially opened in Shanghai, with a new upgrade to the "unmanned sales" model. 



In order to display the brand and product information of DR PLANT more clearly in the bright environment of the store, the brand promotion carrier in DR PLANT 5.0 smart store has abandoned the display form of traditional light boxes and TV sets, and all replaced by professional-grade cloud digital signage provided by Goodview. The biggest difference from traditional light boxes or TV sets is that the professional cloud digital signage provided by Goodview has an ultra-high brightness of up to 700cd/. When the ambient light of the store is strong, in addition to being able to display clearly, it can also restore 100% of the colors. At the same time, the professional-level cloud digital signage also supports 7x24 hours of continuous work to meet the 24-hour business needs of the store. Its built-in GTV multimedia messaging system also supports centralized management and release by the headquarters through the network, providing a more efficient and convenient way for the brand to manage the content of the store's product promotion. 



The DR PLANT 5.0 smart store is committed to bringing consumers a richer full-scene consumption experience. The first thing that comes into view in front of the store’s channel is an OLED transparent screen provided by Goodview, which has 38% high transparency and floor-to-ceiling glass. The door fits perfectly. The screen supports 24-hour continuous playback and display of DR PLANT’s flagship products. It is the first contact between the brand and the past customer flow. While enhancing the brand image, it can also help store traffic and increase the rate of customers entering the store. 


All product display counters in the store are equipped with professional-grade cloud digital signage provided by Goodview. When a customer picks up a product, the screen will immediately display product-related information, except for the effects, prices, and discounts that consumers care about. In addition to conventional information such as ingredients, customers can also see the processing process of the product, that is, through a screen to broaden the customer's understanding of the product, thereby increasing the transaction conversion rate. 





All product display counters in the store are equipped with professional-grade cloud digital signage provided by Goodview. When a customer picks up a product, the screen will immediately display product-related information, except for the effects, prices, and discounts that consumers care about. In addition to conventional information such as ingredients, customers can also see the processing process of the product, that is, through a screen to broaden the customer's understanding of the product, thereby increasing the transaction conversion rate. 



Among all the screens in the store, the Dendrobium area is a highlight. In the past, a TV can only support the display of the information of one product, but this professional cloud digital signage has something to do with it. When no one touches the product, this is a complete information display screen; when a customer picks up one of the products, the professional-grade cloud digital signage on the corresponding product will automatically display product-related information on separate screens, while the other side is still conventional Video playback allows customers to understand the characteristics and technology of the brand while understanding the product, and it also enhances the stickiness between the customer and the store; when the customer picks up two products at the same time, the left and right sides of the screen will show that they are taken at the same time. The two product-related content created to achieve a multi-purpose effect on one screen.

 

The first smart experience store adopts Goodvie professional digital signage for digital display, presenting new products, promotional activities, advertisements and other content in front of customers more fully and vividly, attracting customers to extend their stay in front of the counter. When a customer touches a product, the professional-level interactive digital signage will immediately display information such as product detail pages, discounts, etc., to help customers screen products. Brands no longer rely on shopping guides to convey brand concepts and promotional information, and shelves automatically act as "virtual shopping guides". While reducing labor costs, it creates more opportunities for interaction with consumers. 

Driven by the rapid development of new technologies and the Internet, consumers have gradually improved their shopping concepts and needs, and the spending power of customer groups has increased. Of course, retail models must also be innovated. The intelligent interactive experience shopping will lead the retail industry to innovate in terms of service, experience and data intelligence. The first store of DR PLANT 5.0 strives to cover new products, new technologies, new content, and new experiences to provide consumers with more diversified products and intelligent experiences. Innovation in stores can also effectively drive passenger flow. 




The cooperation between Goodview and DR PLANT is an important case for beauty stores to introduce interactive shopping experience to open new retail services. In the future, the two parties will also conduct deeper strategic cooperation based on a more long-term smart store layout. 



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