Sichuan Dehui and Goodview cooperate to upgrade the image
Recently, the editor received a clue: Sichuan Dehui has cooperated with Shanghai Goodview, and the store's corporate image has been upgraded. Goodview has digitally transformed the Neighbor Life Supermarket project to help it enhance the image of terminal experience stores, empower the increasingly fierce offline market, and accelerate the digital transformation of the new retail industry.
Store image is very important to the retail industry. Paper-based publicity not only wastes labor costs, but also reduces the efficiency of store operations. When the simple high-end style prevails, many customers who look at "face" are easy to lose. Frequent promotion of new products and other activities, it is very inconvenient to change the light box posters every time.
Faced with different consumer groups, how to cater to consumers' preferences and personalities and attract consumers' attention? Sichuan Dehui has set a correct example, which not only enhances the influence of the brand, but also narrows the relationship with the guests.
As the sole representative of SPAR in Sichuan, Dehui Group invested heavily to upgrade its Neiyou Life Supermarket. For the first time, it set up a "drinking bar" service area in the store. On the basis of conventional convenience supermarkets, it added a fresh and cooked vegetable and fruit area. In order to unify the picture management of each stall, the Goodview digital signage product was finally selected, and the GTV remote centralized management was adopted, and the product information was updated regularly in the background.
Compared with static vision, dynamic propaganda can attract more attention and grab the attention of consumers. For example, broadcast brand stories and hot events on the screen to improve consumers' long-term recognition of the brand.