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When beauty encounters new consumption, how can digital technology drive the transformation and upgrading of beauty?

01,November,2021

With the magical promotion of Li Jiaqi in the live broadcast room, "oh my god, this lipstick is too good", followed by evaluation in the short video sharing + reverse promotion "how to pick a mask, just watch this", consumers are gradually robbed of their attention by bringing goods online, and their purchasing power continues to shift online. 


As a native netizen who has grown up with the mobile Internet, the "Generation Z" is rapidly growing into the core consumer group of beauty, and it is more curious about new things in the consumer field. Driven by these changes, offline beauty brand physical stores have also undergone corresponding changes and upgrades. 

SK-ll



It is a high-end beauty brand. In the era of "face value", the public not only pays more attention to their appearance, but also prefers the promotion of high-value things. In particular, beauty products have a distinctive feature, that is, most consumers are women, they will be marked by brightly colored, dynamic, and visually impactful advertising, and then remember a product, a brand, especially for female consumers. In other words, high-value advertising is more popular. And because of the explosive promotion of massive advertisements, information acquisition shows a fragmented trend, so Sk-II puts Goodview’s highlight digital signage at the entrance of the store to play dynamic, stylish and streamlined beauty videos to capture consumers’ attention. . Walking into the store, you will also find that in order to create a stylish experience atmosphere, the advertising of Sk-II almost all uses bright Goodview’s digital signage. 

Perfect diary 


As the representative of domestic products, it is a cosmetics brand that has emerged in recent years, using Goodview’s digital signage to actively seek "changes." In the center of the store, a digital sign is used to create a stunning large-screen effect, and several digital signs are matched on both sides. Through the high-definition audio-visual content of fashion art, the high-value brand concept is extended, allowing consumers to simultaneously With pure enjoyment of hearing and vision, it will leave consumers with deep brand memory with the purest sensory touch.




CLARINS


Clarins uses Goodview’s digital signage to provide more value-added experience services, installs digital signage on product shelves, and broadcasts product introductions, so that consumers can understand the product ingredients more clearly, and make up for the scene experience in online consumption, thereby increasing consumers’ desire to buy. 



Beauty industry solutions 

Goodview's new retail cloud platform, integrated beauty process solutions, door drainage screen-cloud shelf-distribution screen-verification screen-call number screen, help promote brand promotion, reduce labor costs, avoid missed orders, and improve operations efficient. 





Goodview's new retail cloud platform, integrated beauty process solutions, door drainage screen-cloud shelf-distribution screen-verification screen-call number screen, help promote brand promotion, reduce labor costs, avoid missed orders, and improve operations efficient. 

 


LCD video wall

Goodview’s video wall can be combined freely, giving full play to unlimited creativity, which is responsible for the appearance of the facade. Ultra-wide viewing angle extension technology, every detail of the 178° viewing angle is wonderfully presented. 



Cabinet bar screen

As the bar screen of the electronic price tag, product information is displayed dynamically in real time, with vivid images and rich colors. The broadcast program supports remote management and release, and the operation is flexible and convenient. 



Cloud digital signage


It has Integrated slim body, exquisite and beautiful appearance. 4K ultra-high-definition display, rich colors, clear picture quality, enhance customer in-store experience and promote the upgrade of beauty brands. 





Product long screen


With digital on the main products, the products become the "exclusive performance" of the screen, creating a unique charm for the category. The goods in the store can be played regularly to accurately convey information to customers.




Capacitive touch screen


By using Goodview smart cloud shelf, customers can interact with each other through the product categories displayed on the screen. "Choose a product-add to the shopping cart-pay and place an order" is convenient and fast, opening up a new smart experience. 




Distribution screen

The customer selects the product to successfully place an order, and the customer order is received in the background, and the product will be distributed according to the product information. Reduce the time cost of communicating with customers. 






Verification screen

After receiving customer orders in the background, the products will be written off based on the product information to avoid wrong orders and miss orders, and to ensure the normal operation of the products in the store. 




Call number screen


After the merchandise is packaged, the screen will display the call number information. Save customers waiting time in queuing and improve customers' favorability of the store. 







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